Business essays need to be distinct but persuasive. The persuasiveness of business essays can be measured by its substance – the intellectual appeal and the emotional appeal. There are many ways to integrate both appeals on your business essay. Creating paragraphs that contain both appeals in the business essay is the common way. On the other hand, one of the most effective ways to create persuasive points is the use of analogy in the business essay. An analogy can be two or more sentences in business essays where it functions to create clarity and emphasis to the thoughts in the essay.

Example:
Business industries need to look at their corporate values and goals before dealing with external relations. This is parallel to having a good personal character before indulging others to believe and be in good terms with you.

In this example of a business essay paragraph, there are two appeals being used. The first sentence appeals to the intellect whereas the second sentence appeals to the emotions. These two appeals, if used properly in business essays, are strong forces that can steer the readers’ intellectual and emotional understanding of your essay. In writing business essays, it is good to infuse occasional emotional points rather than just present mere facts. Your essay will be monotonous and boring if mere facts are only presented.

Analogies in business essays give clarity since it is a comparative approach to your ideas in the essay. There are thoughts that cannot be explained well by just clarifying it technically, hence, you must use analogies to clarify these terms in your essay. Analogies offer good solutions in explaining technical ideas into layman’s terms by comparing it with day to day experiences.

Lastly, the efficient use of analogies leads to a persuasive and forceful business essay. There are more encompassing points that can be gained in using an analogy rather than just blurting out some supporting facts to your main ideas. Also, the analogical comparisons give clearer perspective in business essays. Thus, if you want to create good comparisons, then situate well your analogies in the business essay.