The term “business” may refer to any activity that involves buying and selling of goods and services. That is business from a layman’s viewpoint. However, from the viewpoint of those who are selling these goods and services, business is not just a mere exchange. It also involves certain elements that lead to the actual sales of goods and services. These elements have been the subject of many business essays. Some of these elements are research and development, production, logistics, marketing and after-sales service. Each element
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